Design Thinking for Your Business

One of the biggest mistakes any business can do when developing a marketing strategy is thinking that they can market to everyone. The reality is that strong marketing contains refined messages, and refined messages speak to specific people. This basic marketing principle holds true in every industry. DiscoveryThe discovery phase of design thinking is focusedContinue reading “Design Thinking for Your Business”

Having a Customer Perspective Instead of a Competitor Perspective

With limited hours in a day, it can be challenging to determine how to best focus your marketing efforts. As a business there may be a thousand questions floating around your head: what message am I trying to get across, who are my customers, what sort of content should I be creating, what are myContinue reading “Having a Customer Perspective Instead of a Competitor Perspective”